When considering a personal brand most people don’t give scent much consideration but Sue Phillips explains that this is a big oversight. She explains that scent is, after sight, the most powerful of our senses, and that developing a personal scent is something that creates an intangible and memorable impression, on a whole new plane.

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Find out more about Sue, her work and how you can create your own personal fragrance at our website elinbarton.com/podcast

Enjoy!