The over 55's market has the most disposable income and the most free time of any population, and as such is a good one to target for Personal Training 

With 'Rona doing it's thing this year, a change in approach to targeting this population has become vital - with a very clear split between people who are scared of the virus, and people who refuse to be held back by the government

In this episode I give you my thoughts to approaching this audience based on their core needs