As a Personal Trainer, it is VITAL that you have a clear vision and understanding of your target market, just like any other business would. After speaking to many Personal Trainers, this has become more apparent that a lot of Personal Trainers are not clear on this, try having two target markets or even worse, trying to appeal to everyone. In this episode, we talk about how to select a target market if you can't pick one, why having a target is imperative to your business and much more.