PNW Studios

Personal Trainers


Listen Later

By definition a personal trainer is an individual who has earned a certification that demonstrates they have achieved a level of competency for creating and delivering safe and effective exercise programs for apparently healthy individuals and groups or those with medical clearance to exercise.


Now I feel nowadays because social media is the source of what drives most people into buying into hype or getting into trends that claim to work for people looking to achieve quick and easy results - are not categized as personal trainers but fitness influencers. And with this shift in the fitness industry, personal trainers and influencers sells the idea of losing weight without the amount of sacrifice, discipline and commitment that's needed to achieve the goal. They will also use buzz words to get your attention as opposed to the real deal of what they are getting themselves into.


I am guilty to say that I use to fall into this category before realizing that sales is the most important driving factory to companies of the fitness industry, which makes absolute sense and not arguing about. I am in no means a sales person nor looking to learn how to because I rather educate customers to their goals as opposed to selling them into their goals. I can sleep well knowing I didn't guilt customers to buying a certain amount of sessions to possibly achieve their goals.


I don't really know when this shift will ever go back to normal of a point that because of what most people have been dealing with during the pandemic and such, will being a genuine person be a thing of the past or just prey on the weak and milk it till it's dry. 


...more
View all episodesView all episodes
Download on the App Store

PNW StudiosBy Jay