When we talk about branding and the importance of branding for recruitment purposes I think many often confuse Corporate Branding with Personal Branding.

In essence, Corporate branding is what you think of when we talk about fancy brochures or expensively produced videos with corporate logos and possibly green screens, etc.

On the flipside, personal branding is authentic, bare bones content about one’s self, their personal or professional career journey, days in the life, trials and tribulations, personal wins or offerings they can provide others, etc. This can be put out in video form, written form, audio form, however.

What's more important to your recruitment success, personal branding or corporate branding? 100% it's the personal brand.

It’s the personal branding that people connect with the most. People want to work with those they can and do connect with.

Personal branding on social media platforms like linkedin rapidly expedites that opportunity for connection and helps build following. So important when it comes to recruiting and building talent pipelines.

Some highlights of what we covered:

-Who has a personal brand?

-Examples of how to build a personal brand

-Who should be building a personal brand?

-What to do first when building personal brand?

...and so much more!