As we learn from our guest today on the Association Chat Podcast, Cam Sanders—Founder and Principal of LeadHERShip Strategies—personalization and authenticity are the future of association marketing, and there’s really no other way forward.

In an age where marketing is already beginning to be dominated by AI-generated content, it’s the organizations that stay authentic and personalize everything that will be best positioned to compete.

Tune in to this week’s compelling conversation to learn more, as Cam joins our host KiKi L’Italien to discuss future trends in marketing.