Executive Guidance

Personalization at Scale: How AI Will Rewrite the Marketing Playbook


Listen Later

Join Toptal’s Growth and Digital Marketing Practice Lead, Jeff Gangemi, and Jon Miller, co-founder of Marketo and CEO and co-founder of a stealth AI startup, as they explore how AI will reshape B2B marketing. Jon shares why the old playbook of gated content and marketing-qualified leads is losing effectiveness, how personalization remains marketing’s north star, and why AI is the platform shift that will unlock the next generation of martech.

Hosted on Acast. See acast.com/privacy for more information.

...more
View all episodesView all episodes
Download on the App Store

Executive GuidanceBy Toptal