Personalization & Authenticity Drive Human Connection w/ Sean Simerly

If you had to come up with a theme for the way you lead your team, what would it be? Today’s guest would say that his theme is the importance of human connection. It’s the starting place for personalization and authenticity in sales. In this episode, I interview Sean Simerly, Head of Sales Development at Benchling, about the 2 guiding lights he uses to lead and develop his team. What we talked about: -Connecting with people is where narrative and communication come into play -Sean’s 2 guiding lights for hiring, training, and developing new SDRs -Your goal shouldn’t be sales but a genuine conversation between 2 people For more engaging sales conversations, subscribe to The Sales Engagement Podcast on Apple Podcasts, on Spotify, or on our website.