Every person isdifferent and therefore every person should have a digital banking experience tailored to them. This sounds good in theory, but in practice it's very complicated and risky. For example, if the credit union personalizes the memberexperience based on a smart but imperfect guess, in most cases it will be a net negative result.
There is a right way and a wrong way to do personalization.
The wrong way is for the credit union to restrict member options or to give members complicated personalizationoptions. The right way is for one click member-choice personalization.
With enough one click member-choicepersonalization options your member is not leaving.