Touchpoints

Personalization in health care: Why, how and when


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There’s nothing more personal than health, but industry stakeholders have not always excelled at personalizing the experience of health care. That’s changing, say Oscar Chief Operating Officer Meghan Joyce and Wellframe co-founder and Chief Innovation Officer Dr. Trishan Panch, who argue personalization of content and experience matters because it is critical to empowering patients and building the trust needed for great health care. They say organizational commitment and alignment are key to enabling personalization. Meanwhile, technology enables health care personalization to be executed effectively at scale. Joyce and Panch share recommendations for starting out, building on progress, and ultimately democratizing access and improving health outcomes.

This episode is brought to you by Wellframe.

Resources
A pragmatic methodology for the evaluation of digital care management in the context of multimorbidity, Journal of Medical Economics

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TouchpointsBy SmartBrief