Welcome to Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made. Sponsored Post Podcast is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin sits down with influencers and industry professionals to discuss the exciting and complex world of influencer marketing.

In this episode, Justin interviews Corinne Waite, Director of Influencer Marketing at Lippe Taylor. Justin and Corinne discuss the benefits of creating the right KPIs, how to do influencer marketing in heavily regulated industries, and the feasibility of personalization with influencers.

All episodes of Sponsored Post Podcast can be found on Trending Family's YouTube channel, Apple & Google Podcasts, Stitcher and more!

Learn more! Trending Family's Website: https://www.trendingfamily.com Trending Family's LinkedIn: https://www.linkedin.com/company/trending-family Justin Moore's LinkedIn: https://www.linkedin.com/in/justinnmoore/ Corinne Waite's LinkedIn: linkedin.com/in/corinnewaite/

Contact Trending Family: [email protected]