In this episode of The Tx Show, Rakesh engages with Arun to challenge one of North America insurance’s biggest buzzwords: personalization. While carriers invest heavily in AI, journeys, and next-best-action, margins remain under pressure from severity inflation, social inflation, and rising expense ratios. Arun argues that most personalization today is cosmetic, not economic, and explains what actually moves the P&L: risk mix, price adequacy, claims severity/leakage, and cost-to-serve. The conversation gets practical with real examples from auto and property, a claims pathway model that avoids exception overload, and the 4 steps a COO can run without waiting for core system change. 

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