As users of technology, we can’t really protect ourselves. Marketing is on its way to being held more accountable to the data of users, says Shana Pilewski, Head of Content at Dynamic Yield.

Personalization is the future of marketing. People are looking for more tailored experiences to cater to their specific needs—there are a ton of technologies out there to do provide exactly this kind of service.

Check out the rest of Jeff’s interview with Shana on The Jeff Large Podcast at jefflarge.com/podcast

Find out more about Dynamic Yield: www.dynamicyield.com