Tara, a med spa owner, shares her journey of transitioning from a career in nursing to starting her own med spa. She emphasizes the importance of education and authenticity in building relationships with clients. Tara also discusses the trends she sees in the industry, such as the growing interest in regenerative medicine and our hosts talk about the importance of search engine optimization (SEO) for long-term growth. She highlights the value of consults in customizing treatments and creating a personalized experience for clients.