Corporate gifting is no longer just about giving—it’s about creating moments that matter. 

In this episode, Alyssa Peltier welcomes back Tom Romine, Founder and President of Cultivate, to uncover how personalized and sustainable gifts can redefine the event experience for attendees, employees, and clients alike.

Tom shares insights into the growing demand for choice in gifting, revealing why one-size-fits-all gifts often fall flat and how customization adds a personal touch that resonates. Tom and Alyssa also explore trends for 2025, including luxury gifts that prioritize quality over quantity and how companies can make smarter budget decisions without compromising impact.

For event planners looking to wow attendees or marketing professionals rethinking employee appreciation strategies, this conversation is packed with practical takeaways to help you elevate your approach to gifting.

In this episode, you’ll learn:

1. How to elevate your events with personalized gifting strategies: Offering attendees the freedom to choose their own gifts, paired with customizable features like initials or logos, creates a unique and memorable experience. For Tom, this approach not only strengthens their connection to the event but ensures the gift is something they’ll truly value and use.
2. How to shift your focus from bulk buys to quality investments: Instead of purchasing the same item for everyone, consider reallocating your budget toward fewer, high-quality gifts that resonate with your audience. Tom shares that thoughtful, premium items leave a lasting impression, reducing waste and increasing the perceived value of your brand.
3. How to maximize impact by rethinking logistics and sustainability: Explore innovative strategies like on-site gifting suites or shipping items directly to attendees to reduce taxes, shipping fees, and waste. Tom explains that these approaches prioritize attendee convenience, enhance the gifting experience, and ensure your budget is spent where it matters most.

Things to listen for:

(00:00) An introduction to the episode with returning guest Tom Romine

(01:27) A recap of Tom Romine’s previous episode and Cultivate’s approach to gifting

(02:18) Key trends in gifting for 2024, including sustainability and personalization

(03:25) Innovative gifting ideas for 2025, from customizable sunglass cases to branded footwear

(06:28) Shifting focus from disposable products to long-lasting, premium gifts

(08:14) The value of offering choice in employee holiday gifting

(10:48) Budgeting strategies to maximize impact without waste

(11:49) The advantages of gifting suites for international events

(12:29) Avoiding the holiday rush with strategic gifting solutions

(14:32) Final thoughts on the future of gifting and actionable takeaways for professionals