Troy Young, President and CEO of Attractions Ontario, shared his career journey, starting from his early days at Canada's Wonderland and evolving through various roles, including owning a local newspaper and serving on municipal council. He emphasized the importance of seizing opportunities and being introspective. Young discussed the evolving nature of attractions, highlighting trends like personalized experiences, sustainability, and immersive technology. He also stressed the economic impact of attractions, noting their role in driving tourism and the need for better data and advocacy. Young co-founded the Canadian Attractions Network to ensure attractions receive proper support and representation.

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