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Personalized Offers vs. Dynamic Pricing: Winning the Digital Battlefield
OPIS TALKS DOWNSTREAM:
Is the era of the "street sign discount" over? As fuel volumes dip and consumer budgets tighten, the strategy for winning market share has moved from the totem to the smartphone.
In this episode, Dr. Thomas Weinandy (Principal Research Economist at Upside) explores why personalized offers now significantly outperform traditional price cuts in driving consumer behavior. He navigates the high-stakes "minefield" of dynamic pricing, revealing the stark reality of how customers actually perceive customized costs—and why 50% of them may be pushing back.
As value-seeking becomes the new norm, digital loyalty has emerged as the definitive battlefield for the 2026 economy. Join us as we explain why a retailer's biggest threat isn’t the station down the street—it’s the mobile device already sitting in their customer’s pocket.
Have questions or feedback? Please drop us a line at [email protected].
Please help us spread the word by sharing OPIS Talks. Hit the share button, subscribe if you’re not already a regular listener, and give us a quick review in Apple Podcasts or wherever you get your podcasts.
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By OPIS, A Dow Jones CompanyOPIS TALKS DOWNSTREAM:
Is the era of the "street sign discount" over? As fuel volumes dip and consumer budgets tighten, the strategy for winning market share has moved from the totem to the smartphone.
In this episode, Dr. Thomas Weinandy (Principal Research Economist at Upside) explores why personalized offers now significantly outperform traditional price cuts in driving consumer behavior. He navigates the high-stakes "minefield" of dynamic pricing, revealing the stark reality of how customers actually perceive customized costs—and why 50% of them may be pushing back.
As value-seeking becomes the new norm, digital loyalty has emerged as the definitive battlefield for the 2026 economy. Join us as we explain why a retailer's biggest threat isn’t the station down the street—it’s the mobile device already sitting in their customer’s pocket.
Have questions or feedback? Please drop us a line at [email protected].
Please help us spread the word by sharing OPIS Talks. Hit the share button, subscribe if you’re not already a regular listener, and give us a quick review in Apple Podcasts or wherever you get your podcasts.