We sit down with Selin Tamer, the co-founder and CEO of Cubtale, a groundbreaking platform designed to alleviate the anxiety that often accompanies parenting. Selin introduces us to the world of Cubtale, explaining how their personalized product, expert, and content recommendations offer parents tailored support throughout their parenting journey. We delve into the power of personalization, how it goes beyond general parenting advice, and how Cubtale's innovative physical device – reminiscent of Amazon buttons – aids caregivers in tracking routines. Join us as Selin shares her journey from engineering decision-making tools to creating a platform that empowers parents with precise guidance and a sense of community.