Carlota Pico recently sat down for a conversation with Stefania Trinchero from Zinio, the world’s first and largest digital newsstand. As the global content marketing manager for CRM and mobile, Stefania manages digital initiatives and partnerships, creates customer lifecycle programs, and sources engaging content from over 6,000 publications. In this interview she talks about personalizing the company’s content strategy, and adapting to the fluctuating interests and habits of online consumers.