Machinery Pete talks about the opportunity he's seen for a number of years now: when selling farm equipment, personalize it to make it worth more $$. Pete shares successful examples of this that he's seen over recent years whether sellers were dealers, auction firms or private farmer sellers.

• [:46] - Machinery Pete talks about his love for the personal nature of the farm equipment business
• [2:15] - Our willingness to change and adapt to changes around us
• [6:00] - Why you should personalize what you’re selling
• [8:20] - A story of a how Machinery Pete inspired the Hatfields 
• [11:00] - Clip of Larry Hatfield talking about his tractor
• [13:45] - Interview with Matt Sullivan of Sullivan Auctioneers
• [24:25] - Importance of putting name, face and story with a piece of equipment
• [32:40] - Sell It Yourself advice
• [35:30] - How video helped sell equipment for high prices at auction
• [45:11] - Final words from Machinery Pete

Machinery Pete was founded in 1989 and has grown from its humble beginnings to a full-fledged marketplace for farming equipment. Greg Peterson, founder and host, has also released Machinery Pete content across platforms including YouTube with his long-running Machinery Pete TV show.

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