Sandra helps Fortune 2000 companies leverage data to build loyalty and improve retention. She’s personally designed loyalty programs for nearly 100 retailers—including Petco, Kohls and Ulta Beauty. She brings more than three decades of experience and a unique view on loyalty best practices to this conversation. In this episode, you’ll learn about the opportunities to integrate loyalty across all your customer touchpoints, gain three key loyalty strategies, understand the biggest hurdles to delivering the experiences consumers expect and hear some great examples of brands getting it right.