In the 4th episode of Personas I visited Canada Post and chatted with UX Research Manager, Dale McRae. Dale shared his interesting background and transition into UX research from UX design. We talked about current popular research topics such as service design and human centred design. Dale also shared an article he read from Beaker and Flint on how to 'Stop UX research from being a blocker' in product development.

Read the article here!: https://medium.com/beakerandflint/how-to-stop-ux-research-being-a-blocker-225d91105de8