User personas and jobs to be done have long been go-to frameworks for product people wanting to click with their users. Mike Belsito and Michael Sacca recently did a deep-dive into these two concepts on Rocketship.FM. So on this bonus episode, they...

Personas & JTBD: Getting to know your users better - Mike Belsito & Michael Sacca @ Rocketship.FM

At Roadmunk, we build a product management platform for product people (beautiful + collaborative roadmapping software); and as part of the product management community, we’ve seen how open product people are to helping their peers. They share their own experiences of working in product, both the good and the bad, in very honest ways. We decided to take the candid conversations that are happening in product communities on Reddit and Slack and Medium – and turn them into an interview podcast. We have really cool interviews coming up with product managers, designers, marketers and the odd engineer, too.

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Personas & JTBD: Getting to know your users better - Mike Belsito & Michael Sacca @ Rocketship.FM

Personas & JTBD: Getting to know your users better - Mike Belsito & Michael Sacca @ Rocketship.FM