Ep. 5 — Personas vs Jobs Stories. Which one for product design?

07.11.2019 - By POV Of Product Design

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I was very comfy using user personas to get a clear vision of who will use the product, the interface, and focus on making visuals based on the insights through these personas. But I found better Jobs Stories for bigger projects, in this article I explain why you should focus on Jobs Stories instead of Personas.

- Jobs-to-be-Done ebook from Intercom 
- Article version of this episode

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