What's something in e-commerce that's not sexy, but it's very, very important?

Answer: Data

With the accelerated online buying trend brought to you by COVID-19, data's role is growing more and more important, but also tougher to understand and manage.

Aisha Khan is the Chief Strategy Officer at Pharmapacks and an Adjunct Professor of data visualization and supply chain management at Rutgers University. 

She joined us on this episode of The Possibilities Podcast to talk about her perspectives on the way COVID-19 is changing e-commerce and the role of data and data management.

Here's what we discussed with Aisha:

• The internal perspective on COVID and commerce
• The change management perspective
• Why packaging is suddenly more important than ever
• And all things data

You can find this interview, and many more, by subscribing to The Possibilities Podcast on Apple Podcasts, on Spotify, or here. Looking for additional content? Check out our blog.