As Partner at Practica, Rita Denny, Ph.D. applies an anthropological framework to consumer behavior across the globe, calling on linguistic, semiotic and symbolic traditions for interpreting attitudes, perceptions and practices. Rita’s work supports strategic development of products, services and brands as well as communications strategies for Fortune Global 500 companies, government agencies and public institutions. 

The 2017 conference in Montreal, which she co-chaired, focused on "Perspectives," which both inform and constrain vantage points. Rita reminisces about Dana Sherwood's "sumptious rococo" culinary installations and performance art and Carolyn Rouse's talk about shifting perspective from products to the overall system of production. Rita also speaks about moving beyond insular work towards a more generative perspective in order to have more influence and impact.

This year’s EPIC conference will be held in Los Angeles from August 18-21. Learn more at 2024.epicpeople.org.