In this episode we talk with Graham Hopkins and Apurva Sinha about their experiences in Product Development and the critical role that data plays in the delivery of excellent products and programmes. They explain the importance of enabling collaboration and trust across the whole value chain and how the application of purposeful data management practices can deliver higher quality products, more quickly and at lower costs. Graham is a renowned expert in Product Development and the design of complex products. He was formerly the Group Safety, Technical & Quality Director at Network Rail and Executive Vice-President of Component Engineering at Rolls-Royce plc. Apurva is an expert in Innovation Management, Data Operations, Systems Engineering and Robust Design. He is currently a Director at Cognizant, having previously worked as a Chief Technology Officer in Hitachi Vantara and Head of Innovation and Information Management at Network Rail.