In today's episode, we're discussing persuasion at work.

It's an element of many people's jobs, so understanding its importance and how to create a safe and comfortable space for persuasion to live is important.

Here are a few things we'll discuss:

1. Persuading is not convincing; it's alignment
2. Know what your audience wants or needs (one we always talk about)
3. Create credibility by asking questions and listening just as much as you talk
4. Knowing when to take a step back and maintain your image/trust

If people leave agreeing but not acting, persuasion didn't happen.