In this episode, Host Guy Pratte speaks with star fashion designer Tanya Taylor. What do designing and selling clothes have to do with persuasion? Well, quite a lot, in fact, as Tanya explains. During the conversation, she shares how she builds brand trust, how the in-store experience differs from online media, and how she helps clients project their personal style into the world. Full disclosure, Tanya Taylor is Guy’s daughter-in-law. Listen in to discover how persuasion and fashion fit together.

Key Takeaways

• [9:02] Tanya explains why humans desire to change in appearance.
• [10:27] How Tanya determines what her market wants and how she persuades her team to embrace her vision.
• [14:27] Why Tanya believes Michelle Obama and other people of influence choose her designs.
• [17:49] How social media helps Tanya achieve her goals and how she uses the platform to persuade people to embrace her brand.

 

Additional Resources

• Guy J. Pratte
• BLG
• The Art of Persuasion Podcast 

 

About Your Host

Host Guy Pratte was educated at the University of Western Ontario and later at the University of Toronto, where he earned his MA in philosophy and LLB. He was called to the Bar in Ontario in 1984 and Québec in 2002. He is a fellow of the American College of Trial Lawyers and a former President of The Advocates’ Society.