In this episode of The Deep Dive, we explore Pre-Suasion by Robert Cialdini, a powerful look at how influence begins before the conversation even starts. You'll learn how to set the stage for agreement, capture attention in the right way, and shape the context that drives decision-making. Whether you're in SaaS sales, consulting, or sustainability, these lessons will help you earn trust and guide outcomes more effectively by mastering the moments that come before the pitch.