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In this episode of Retail101online, Mark Lack breaks down Dr. Robert Cialdini’s 6 legendary principles of persuasion — and shows how they apply directly to the day-to-day challenges of retail leadership. From motivating your team to influencing customer decisions ethically, this episode is packed with psychology-backed insights and practical takeaways.

Learn how reciprocity, commitment, social proof, liking, authority, and scarcity can transform your store culture and performance.

Stick around for the "Help Is On the Way" segment, where we turn theory into action — plus Mark’s final reflections on influence, ethics, and building trust in retail. 

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