We are back! In this episode we learn about persuasion knowledge. What happens when we realise that we are being persuaded? Our guest is professor Sabine Einwiller from the University of Vienna.

Persuasion knowledge

Podcast series "Unboxing Content Marketing" is part of Tekes-funded research project Black Box of Content Marketing. In this series the researchers take different perspectives to learn more about content marketing by interviewing content marketing professionals and researchers.

The research project is carried out in co-operation by the Jyvaskyla University School of Business and Economics, and University of Tampere. Learn more at: r.jyu.fi/blackbox.

Science

Podcast series "Unboxing Content Marketing" is part of Tekes-funded research project Black Box of Content Marketing. In this series the researchers take different perspectives to learn more about content marketing by interviewing content marketing professionals and researchers. The research project is carried out in co-operation by the Jyvaskyla University School of Business and Economics, and University of Tampere. Learn more at: r.jyu.fi/blackbox.

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Persuasion knowledge

Persuasion knowledge