John Otto Magee

Persuasion_Analytical: Advice to Americans


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Take the time to explain the analysis which led to your conclusions. Your German colleagues want to know the what (message), why (reasons) and how (methodology). Go into much more detail. Include facts and information about various factors. Germans rarely save information for the question & answer part of the presentation. Give them the info up front. In the German context, the fewer the questions during Q&A, the more persuasive the presentation.
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John Otto MageeBy John Otto Magee