Phil sits down with Perth Tolle, founder of Life and Liberty Indexes to talk about why freedom and liberty are personal to her and why she founded her company. They discuss:

• The connection between economic freedom and prosperity
• Freedom as both an ESG and alpha-seeking metric
• Investments born of passion and purpose
• Process of starting an index and licensing it to an ETF issuer
• Competing against large corporations
• Persistence and hustle
• How a chance meeting with Rob Arnott got the ball rolling