Marketing today is about mastering PESO when dealing with media. But what is paid, earned, shared and owned look like in the REAL media mix world? Just like a good DJ, you have to know how to mix this stuff up to keep your audiences dancing all night long. We’ll also see who’s winning and losing in marketing & communications this week. So join me as we explore the amazingly misunderstood world of PESO on the new episode of the Oscar-winning show May the Best Brand Win on Entertalk Radio.

Episode 81: PESO Happy

Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.For more info visit www.robertsoncomm.com

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Getting privacy wrong ends the marketing relationship and THAT is very bad. We know that marketers can own and lead this discussion instead of waiting to be fined by the results of it. But if we start with empathy, we can get privacy right. Joining me in this episode is legit, renowned privacy expert, Jodi Daniels from Red Clover Advisors to tell us what we need to know about all of the new privacy laws, including the recent Sephora fines—and what we should ALL be doing to respect the relationship and get our privacy right.

Ep 182: Talking Privacy with Jodi Daniels

It’s said that marketing is about creating great relationships. First, we make people curious, then they want to be enlightened and spend some quality and quantity time with the brand. Then finally when everyone is comfortable we move to commitment. Sounds easy, but marketing relationships are tough and so are own personal relationships at home. Joining me on the show is Coach Arno who helps results-driven executives create the relationship they want even when their partner is not open for couples counseling using his proven LBR-Method. So get your apologies and spontaneous gifts ready for another Oprah-approved episode of May the Best Brand Win on Entertalk Media.

Ep 181: Getting Your Relationships Right

PR works with media on reviews to build trust for the brands we represent. On the show today, is Scott Tharler, an award-winning tech journalist who has reviewed bazillions of tech products and services for Newsweek, Club Life Magazine, Gear Patrol, Maxim, Techwalla, Fodor's Travel, Discovery News and many others. Also an author, podcaster (The Family CTO) and speaker, he's especially drawn to devices dedicated to travel, audio and power, but considers himself a tech generalist, excited to share info about cool, practical gadgets (and non-tech stuff) with anyone who'll listen. We dig into the paid aspects of journalism today and of course how marketers continue to get it wrong invading privacy and lacking empathy.

Ep 180 The Power of Media Reviews

Branding is better when you make the customer feel AMAZING — like they just got laid. My guest today, Deb Gabor has written the book on branding (twice!) with bestsellers Branding is Sex and Irrational Loyalty. She's the founder and CEO of Sol Marketing, a strategy-led marketing firm obsessed with solving major business and branding problems for clients in every industry. Join me today for a hot show (followed by a cold shower) as we dig into what brands need to do to create irrational loyalty in this world of bad marketing practices.

Episode 179: Crazy Sexy Marketing

They say “a picture is worth a thousand words,” but when not just ANY picture or image will do, smart marketers call on Renee Farias, a visual branding specialist and former U.S. Army combat medic with 25 years of fantastic experience. Join me for a fun interview with Renee as we discuss photography, NFTs, digital rights, celebrities and more on the next award-winning May the Best Brand only on Entertalk Media.

Episode 81: PESO Happy

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