Welcome to another insightful episode of the Pest Finder Pro Podcast! Today, host Jock takes us deep into the rapidly evolving world of digital marketing for pest control businesses with a powerful message: the old rules of search engine optimization (SEO) are changing fast. If you've been relying on keywords, backlinks, and worrying about your Google ranking, it's time to rethink your strategy.

In this episode, Jock unpacks the rise of Artificial Intelligence and introduces the concept of Generative Engine Optimization (GEO)—the new frontier in getting your pest control business discovered online. He explains why traditional SEO is fading, how customers are now using AI tools like ChatGPT and Perplexity to find solutions, and why high-quality, conversational, and intent-driven content is more important than ever. You'll learn why building trust, connection, and brand authority matters more than chasing the top spot on search engines, and what practical steps you can take to future-proof your pest control marketing.

Whether you’re ready to embrace the changes or still feeling a bit uneasy about AI, this episode will give you the knowledge and confidence to get ahead of the curve. Buckle up—Jock’s about to change the way you think about digital marketing for your business. Let’s dive in!

Welcome back to the Pest Finder Pro Podcast, your go-to source for debunking pest control myths, business growth strategies, and expert interviews in the pest management industry! In today’s episode, host Jock is joined by entomologist Dr. Daniel Suiter for an eye-opening discussion on one of the more cryptic and underestimated invasive species in the Eastern United States: the Asian needle ant.

You may have seen headlines about this ant lately, but did you know it’s been quietly living in the U.S. for almost a century? Unlike the more obvious invaders like fire ants or Argentine ants that command attention with their dramatic mounds and trails, the Asian needle ant thrives unnoticed in mature hardwood forests, leaf litter, and under logs—making it a real challenge to spot and control. Even many seasoned pest control operators aren’t familiar with it or its potential danger.

Dr. Suiter pulls back the curtain on the biology, behavior, and habitat of this elusive ant, highlighting not only its subtle invasion tactics but also the pressing medical risks it poses. With a sting that has sent unsuspecting people to the hospital with severe allergic reactions, the Asian needle ant is more than just a pesky invader—it’s a public health concern that often flies under the radar.

Jock and Daniel’s anecdote-rich conversation also explores the broader trend of invasive species from Asia, why so many pest problems originate overseas, and the important role pest professionals play in managing these global threats. Plus, they discuss practical strategies for identification and control, and why raising awareness is crucial for homeowners, businesses, and pest control operators alike.

So, whether you’re a pest pro, a homeowner, or simply curious about invasive insects, this episode will help you understand, identify, and stay ahead of the next big pest threat hiding right in your backyard. Tune in for insights, expert guidance, and actionable takeaways—because with pests like the Asian needle ant, what you don’t know really can hurt you!

University of Georgia Orkin Professor of Urban Entomology

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Welcome to the Pest Finder Pro Podcast! In today’s episode, host Jock tackles a challenge every pest control business faces—getting quality customer video reviews. Drawing directly from our latest transcript, Jock cuts through the noise about review quantity versus quality, uncovering why genuine video testimonials far outperform written reviews when it comes to building trust and winning new clients.

You’ll learn why those quick ratings just don’t cut it, how to overcome the struggle of asking for reviews, and creative ways to actually motivate your happy customers to share their stories on camera. Plus, get a preview of next week’s special guest and practical tips on using review tools like the Pest Finder Pro app.

If you’re ready to boost your business reputation with reviews that convert, this episode is a must-listen!

Welcome to another eye-opening episode of the Pest Finder Pro Podcast! Today, we’re diving into a topic that’s reshaping how pest control businesses connect with their customers: the real power of professional photography in your marketing. Host Jock, who is not only a pest industry coach but also a professional photographer, explains how authentic, on-the-job images can significantly contribute to building trust and growing your brand.

If you've ever wondered why some social posts and ads just hit differently—sparking real conversations and helping people truly remember your company—this episode is for you. Joc breaks down the trend of quick, AI-generated marketing imagery and explains why real photos of your team and your work matter so much more than you might think. You'll discover how authentic visuals forge emotional connections, boost engagement, and even help with your SEO—all while helping your community recognize and remember the people behind your business.

Whether you’re considering investing in professional shots, thinking about DIY tips, or just want a smarter way to make your pest control company stand out online, tune in for actionable insights and practical advice you can use right away. And stick around to the end—Jock has a special free offer for PestFinder Pro subscribers that could take your business reviews to the next level!

AI Bots For Pest Control

Welcome back to another engaging episode of the Pest Finder Pro Podcast. If you're in the pest control industry or thinking of diving into it, this episode, titled "Don't Grow Your Pest Control Business," is a must-listen. Our host, John Brocas, delivers a compelling discourse on the foundational aspect of growing your pest control business—hiring the right staff.

In this episode, John delves into the crucial element that often dictates the success or failure of a pest control business. It's not just about getting more leads or generating more exposure, but about having a team that is not only skilled but genuinely passionate about pest control. He shares insights on how employing individuals who are truly interested in the industry can prevent customer loss and enhance service quality. John also discusses the features of the PestFinder Pro platform as a resource for finding and maintaining the right talent.

Get ready to explore strategies on how to attract, hire, and retain the right team members to ensure your business doesn't just survive but thrives. Whether you're a small operator or an established company, this episode is packed with valuable information and practical advice. Tune in to learn why your hiring strategy could be the key to your business's future success.

Work with me as your pest control business coach.

Welcome to the Pest Finder Pro Podcast, where we debunk marketing myths and unlock growth strategies for the pest control industry. In today’s episode, we dive into a topic that's revolutionizing the world: the impact of AI on pest control. We cover how AI is not just a buzzword but a game-changing technology that will alter how pest control businesses operate.

There is an exploration of the imminent shift in customer behavior, where AI assistants will begin to dominate search queries and how pest control companies must adapt their marketing tactics to thrive in this new landscape. From creating AI-friendly content to integrating AI into daily operations, John delves into the practical steps you can take to stay ahead of the curve. Whether you're a small business or a major player, this episode is packed with insights you can't afford to miss. Tune in to learn how to transform your approach and ensure you aren't left behind in this AI-driven future.

Welcome back to the Pest Finder Professionals podcast, your go-to resource for debunking marketing myths and unlocking growth in the pest control industry. Our podcast delves deep into strategies, exclusive interviews with industry pros, and insights from entomologists and wildlife experts. In today's episode, "Media Exposure," host John dives into effective strategies for gaining valuable media attention for your pest control company.

In today's episode, Jock dives into the realities of voice search for pest control companies, debunking some common myths and providing valuable insights. Find out what you truly need to focus on to optimize your local SEO effectively.

Check out Pest Finder Pro for more resources and special membership offers. Visit pestfinderpro.com for details!

In this episode, Dr. Coyle will shine a light on the threats posed by invasive species, the ongoing battle against devastating pests like the mountain pine beetle and the Ips typographus, and discuss the significant impact and management strategies for Joro spiders. We will discuss the innovative work done in his lab, his approach to educating the next generation, and the important role of public outreach.

Stay tuned as we break down the complexities of invasive species management into bite-sized, understandable pieces, and explore practical solutions that can help professionals and the general public alike.

Dr. David Coyle

Dr. David Coyle, an expert in invasive species, specializes in identifying and understanding organisms that disrupt local ecosystems. With a focus on species that are non-native to their environments, Dr. Coyle examines how these organisms rapidly expand their populations, establish a firm presence, and cause significant impacts, whether monetary, ecological, or related to human health. His work is essential in managing and mitigating the threats posed by invasive species worldwide.

The Coyle Lab