One of the most meaningful shifts happening right now in animal care is the recognition that sound is not just something animals hear—it is something their nervous system uses to regulate their body and behavior.

For decades, veterinarians have observed changes in animals that could not always be explained by physical examination alone. Animals who appeared physically healthy, yet were vigilant. Animals who struggled to settle in clinical environments. Animals whose behavior shifted depending on their environment.

What we now understand is that sound is one of the primary biological signals influencing the nervous system.

And veterinarians are beginning to see this clearly.

Hello and welcome to We’re All Ears.
I’m Janet Marlow—and today’s episode is especially for the veterinarians, technicians, practice owners, and mobile clinicians who are asking one very real question right now:

How do we scale our veterinary services… without burning out our teams or compromising care? Today, I want to share how clinics are using sound therapy and hearing health—through
 Pet Acoustics Inc.—as a practical, workflow-friendly way to grow. Not as a “nice extra.” But as real clinical infrastructure.

Why scaling today looks different When most people hear the word scale, they think:
More rooms.
More appointments.
More staff.
But in real clinics, the biggest barrier to growth isn’t space.

It’s stress.
Stress in the patient.
 Stress in the room.
 Stress in the team.

An anxious animal slows everything down: handling takes longer, more people are needed in the room, safety risks increase, and emotionally… it’s exhausting.

Hello and welcome to We’re All Ears.

I’m Janet Marlow—and today… we’re having a little fun.

Because I get asked one question more than almost anything else:

“Okay Janet… but when should I actually use sound therapy?”

And my answer is always the same:

More often than you think.

So today’s episode is all about how to use sound therapy in as many real-life pet moments as possible—
 big moments, small moments, messy moments, adorable moments… and yes—sometimes very chaotic ones.

We’re going to keep this simple.

If your pet has ears…
 this episode is for you.

And just so you know—
 you can use Pet Acoustics sound therapy anywhere, anytime.

You can download Pet Acoustics+ on any device from the App Store or Google Play, and start listening right away with a subscription.

Or—if you love a simple, ready-to-go solution—you can use one of our pre-loaded Pet Acoustics speakers, available at
petacoustics.com/shop.

So whether you’re at home, on the road, at the groomer, in a clinic, or curled up on the couch with your best friend…

Let’s talk about how sound therapy fits into real life—
 the beautiful, unpredictable life you share with your pet.

Let’s listen in.

Welcome to "We're All Ears!". I'm Janet Marlow, Founder of Pet Acoustics.
Horses are born listening. As prey animals, their survival has always depended on detecting sound before danger appears. Long before a horse reacts with movement, their nervous system has already scanned the environment acoustically.
A distant footstep.
The creak of a gate.
Wind moving through trees.
These aren’t background noises to a horse. They are signals—each one quietly asking:
Is this safe? Should I stay? Or should I go?

Welcome to We’re All Ears, the podcast dedicated to how animals experience the world through sound, emotion, and connection. I’m Janet Marlow, founder of Pet Acoustics. And today… we’re stepping into the future.

 2026 — A New Era of Compassionate Pet Care Because the way we care for pets is changing.
 And it’s changing in hopeful, deeply human ways.
If you look at the last decade, pets went from “companions”…
 to family. From afterthoughts in healthcare…to emotional priorities in our lives.
2026 represents something powerful:
A world where pet care isn’t only about treatment…
It’s about experience, comfort, emotional well-being, and dignity.
And that shift isn’t technological first.

It’s heart first.

Welcome to We’re All Ears, the podcast dedicated to how animals hear, feel, and live more comfortably in our world.
I’m Janet Marlow, founder of Pet Acoustics, and today’s episode is a special one… because it’s about something deeply emotional, deeply compassionate, and incredibly important for the pets we love.

This is Episode 33:
 The Pet Hearing Test Revolution — How Sound Is Transforming Preventive Care for Dogs & Cats

There’s a moment many pet parents experience…
 A moment where something changes, and we can’t quite name it.
Maybe your dog doesn’t come running when you call.
 Maybe your cat no longer reacts to familiar household sounds.
 Maybe they startle more easily…
 Or withdraw…
 Or cling a little tighter.

And suddenly, you wonder:
 Are they ignoring me? Are they confused? Are they aging? Or… is something deeper happening?

Sound is how our pets connect to the world.
 It’s how they feel safe.
 It’s part of how they love us.       Music by Janet Marlow, "Essence"

Hello and welcome to We’re All Ears.
I’m Janet Marlow, Sound Behaviorist and founder of Pet Acoustics.
The holidays are meant to be joyful—but for many pets, they can be confusing, overstimulating, and lonely—especially when they’re left alone.
Today’s episode is about how to support dogs and cats during the holidays when they’re home alone, and how veterinarians can help guide pet parents with simple, effective strategies that truly reduce stress.

Hello everyone, and welcome back to We’re All Ears, the podcast where we tune in to our pets’ world of hearing, behavior, and emotional balance. I’m your host, Janet Marlow, sound behaviorist and creator of the Pet Acoustics species-specific music used by pet parents around the world.

Today’s episode is a special one, because the holiday season is officially here. And while we might love the sparkle, the gatherings, and the excitement… our pets often feel very differently.
Today we’re talking about:

How to soften the sound environment in your home
Why holiday noise triggers anxiety in dogs and cats
And how music can help before, during, and after holiday events
So let’s dive in—because your pet deserves a peaceful holiday, too.  Music by Janet Marlow from Jingle Tunes for Pets

 Welcome to We’re All Ears, the podcast where we listen beyond words — to the sounds, emotions, and science that connect us to our animals.
I’m Janet Marlow, composer, researcher, and founder of Pet Acoustics — and I’ve spent over two decades exploring how sound affects the behavior and wellbeing of pets.

Today’s episode asks a timeless question:
 👉 What is your pet trying to tell you?

We’ll journey through science, emotion, and sound — drawing from research around the world, from the University of Glasgow to Penn Vet, and yes, from our own discoveries here at Pet Acoustics.
 Because understanding what our pets hear… changes how we care.

 Welcome to We’re All Ears, a podcast by Pet Acoustics, where we explore how sound and emotion shape the lives of animals and the people who love them. I’m your host, and today we’re tuning in to one of the most overlooked spaces in veterinary care—
the lobby.
It’s the first sound your pet hears, and the emotional threshold between stress and calm.
This is The Veterinary Lobby: Where Sound and Emotion Meet.