"Look at what everyone else is doing... and then don't do that."

This week, James Harrison chats with Carol Bryant from Smart Dog Copy about the changing SEO landscape, the power of email marketing, and crazy PR stunts.

This episode reveals:

• Why AI is destroying the world of blogging and Google Search... And what you can do today in your business to adapt.

• How to ethically "trick" the social media algorithms, and boost your posts so way more people discover you. Completely free (and yet little-known) method.

• The behind-the-scenes story of the world's most expensive pet wedding - and the two words that will allow you to tap into the same "PR power".

Huge thank you to Carol for sharing her time and expertise.

For more ways to bring new customers into your pet business, go to inboxinsanity.com

Music used:

"Port Horizon" and "Late Night Radio" by Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 4.0 License.