"Return on ad spend jumped from 0.4 to 3"

If you're a pet business owner and you're worried about falling sales, then maybe this will help:

I recently sat down with Pamela Keniston, owner of the award-winning agency Big Paws Marketing. And I got her to spill the beans on how she's helping her clients make lots of sales no matter what the economy does.

This episode of the Pet Profits Podcast reveals:

• Is email outdated? Not at all. Here's how you can use email to escape the social media algorithm trap and own your own audience...

• The 2 pet brands Pamela actively looks for in her email inbox, and why you might want to copy what they're doing...

• How Pamela multiplied a pet brand's return on ad spend by 7x (Almost no one is doing this, but you'll slap your head at how "obvious" it is.)

Huge thank you to Pamela Keniston for sharing her expertise.

If you want an easy way to get more new customers in your pet business, go to www.inboxinsanity.com

Music used:

"Port Horizon" and "Late Night Radio" by Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 4.0 License.