Petco prepares for an IPO as they select a new creative AOR and step up to meet the challenge of ever-stiffer competition. https://edge.winmo.com/hubnews/articles/31962

Also, Old Spice launches a major social media campaign to promote the brand and help launch some new products, with some impressive prizes up for grabs. https://edge.winmo.com/hubnews/articles/31960

Bonus Article: “Why do Axe and Other Men’s Body Washes Smell That Way?” https://www.theatlantic.com/health/archive/2018/12/scent-of-a-man/577081/