Business really can change lives. For employees, suppliers and their families in a cycle of influence. When it's about you, it's easy. When it's about others, it throws a wrench in the system.

Goldberry Roasting Company in Ashland buys coffee beans from farmers in Mexico. That's not rare. They buy them for more than the farmers want to sell them for. That is.

Doug and Pete Cooper are on a mission to improve the lives of Mexican farmers and their families while building a business that can grow and sustain lives here in Ohio. It's a pressure-packed road, but it's a road traveled on purpose.

In this episode of Purpose Under Pressure, Bryan interviews Pete and Doug Cooper, co-owners of the GoldBerry Roasting Company. They discuss the purpose behind their business, which is to make a difference in the lives of coffee farmers and the communities they serve. The Coopers have been working directly with farmers in Mexico for 14 years, helping them improve the quality of their coffee and elevate its value on the world market.

They have also established a non-profit organization to support the spiritual, social, and economic development of these farming regions. The Coopers are proud of the impact they have made and the positive changes they have seen in the lives of the farmers they work with.

Takeaways

• The GoldBerry Roasting Company's purpose is to make a difference in the lives of coffee farmers and the communities they serve.
• They have been working directly with farmers in Mexico for 14 years, helping them improve the quality of their coffee and elevate its value on the world market.
• The Coopers have established a non-profit organization to support the spiritual, social, and economic development of these farming regions.
• They are proud of the impact they have made and the positive changes they have seen in the lives of the farmers they work with.
• As the business grows, their challenge is to maintain the qualities that customers appreciate, such as a quality product and excellent customer service.
• They want to continue to be known as a great coffee roaster and a good business in general.
• The Coopers prioritize their family and aim to create a legacy that benefits their children and future generations.
• They are open to consulting with small businesses and helping others apply the lessons they have learned.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group serving sales organizations nationwide from their offices in Akron and Columbus Ohio locations, and in Jacksonville Florida.