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Pete Dupuis
Have you really thought about who the hero is in your business?
Do you let your audience feel they are more important and that they matter?
What is the culture like in your gym and in your fitness business?
Pete Dupuis is one of the few fitness professionals who identify specifically as a "business guy."
He has served as the Vice President and Business Director of Cressey Sports Performance since co-founding the company in 2007. With an MBA from Babson College, more than a decade of fitness industry experience, and a profound appreciation for the nitty-gritty realities of managing a fitness facility, he brings a unique perspective to discussions surrounding the business of fitness.
Most importantly, he is a proud husband to Katie and father to Collin and Owen Dupuis.
In this episode, Pete shares how your customers should be the hero in your business. The way you create your content and create your marketing message should speak to them. Even his idea of visibility on social media is not about becoming an influencer but engaging with your audience on a deeper level and with authenticity. He means it to be built around creating and deepening relationships that span a lifetime.
Even with building your website, it has to tell them a story and send a message of how you can help them. Once you can clearly articulate that, your target market will resonate with you and ultimately you will have them work with you.
He also underscores the fact about gym culture, where it's all focused on the customer. You may keep a corporate air running around your business, but the bottom line should be all about your client.
Finding it awkward to talk about the pricing issue and raising prices? Pete got you covered on crossing this very sensitive topic without burning bridges.
When all we know are businesses closing during this pandemic, let us, this time hear how a different thing happened to his own business.
"Who we are isn't about what we dictate. Our gym culture is driven by the people in the gym. Now, a part of that equation is my team. But my team isn't out there disseminating a corporately dictated culture message. They're out there interacting with people. And I think that the clients at any given time, are more the culture of our gym than the staff who's servicing them." - Pete Dupuis
What you will learn from this episode:
01:17 - Creating a website with a compelling layout that tells a story of what you do and who you want to help
05:04 - Making sure the audience feels important over making them think you are important
09:15 - Lessons about brand positioning and finding the right message to speak to your audience
13:58 - Studying the art of social media not in terms of becoming influencers but one of stimulating creativity
17:02 - His concept of gym culture, and holding corporate tendencies but never losing sight of who you truly are
21:42 - The issues that most gyms commonly face
24:09 - His thoughts around raising prices and how to tackle this issue in good terms
29:26 - Sharing experiences the opposite of what most gym owners are experiencing during this time of COVID
34:29 - What has COVID allowed him and his business
37:04 - Important life lessons his kids are teaching him
41:39 - Resetting all the time
Connect with Pete Dupuis:
- pete@businessforunicorns
Connect with Gavin McHale:
- maverickcoachingacademy.ca
View all episodes
By Gavin McHale
5
22 ratings
Have you really thought about who the hero is in your business?
Do you let your audience feel they are more important and that they matter?
What is the culture like in your gym and in your fitness business?
Pete Dupuis is one of the few fitness professionals who identify specifically as a "business guy."
He has served as the Vice President and Business Director of Cressey Sports Performance since co-founding the company in 2007. With an MBA from Babson College, more than a decade of fitness industry experience, and a profound appreciation for the nitty-gritty realities of managing a fitness facility, he brings a unique perspective to discussions surrounding the business of fitness.
Most importantly, he is a proud husband to Katie and father to Collin and Owen Dupuis.
In this episode, Pete shares how your customers should be the hero in your business. The way you create your content and create your marketing message should speak to them. Even his idea of visibility on social media is not about becoming an influencer but engaging with your audience on a deeper level and with authenticity. He means it to be built around creating and deepening relationships that span a lifetime.
Even with building your website, it has to tell them a story and send a message of how you can help them. Once you can clearly articulate that, your target market will resonate with you and ultimately you will have them work with you.
He also underscores the fact about gym culture, where it's all focused on the customer. You may keep a corporate air running around your business, but the bottom line should be all about your client.
Finding it awkward to talk about the pricing issue and raising prices? Pete got you covered on crossing this very sensitive topic without burning bridges.
When all we know are businesses closing during this pandemic, let us, this time hear how a different thing happened to his own business.
"Who we are isn't about what we dictate. Our gym culture is driven by the people in the gym. Now, a part of that equation is my team. But my team isn't out there disseminating a corporately dictated culture message. They're out there interacting with people. And I think that the clients at any given time, are more the culture of our gym than the staff who's servicing them." - Pete Dupuis
What you will learn from this episode:
01:17 - Creating a website with a compelling layout that tells a story of what you do and who you want to help
05:04 - Making sure the audience feels important over making them think you are important
09:15 - Lessons about brand positioning and finding the right message to speak to your audience
13:58 - Studying the art of social media not in terms of becoming influencers but one of stimulating creativity
17:02 - His concept of gym culture, and holding corporate tendencies but never losing sight of who you truly are
21:42 - The issues that most gyms commonly face
24:09 - His thoughts around raising prices and how to tackle this issue in good terms
29:26 - Sharing experiences the opposite of what most gym owners are experiencing during this time of COVID
34:29 - What has COVID allowed him and his business
37:04 - Important life lessons his kids are teaching him
41:39 - Resetting all the time
Connect with Pete Dupuis:
- pete@businessforunicorns
Connect with Gavin McHale:
- maverickcoachingacademy.ca