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Pete Hawley is Banking on UEFN
In this episode of Bits of Signum, Angela and Eliza are joined by Pete Hawley, Founder & CEO of Joa, a new UGC studio building on Epic Games’ UEFN. Pete’s team built their first game, Bank Heist, in his most recent role as the Chief Product Officer at 100 Thieves. We discuss his career in game development, how UGC is changing the gaming landscape, his studio’s latest hit, Bank Heist, UEFN, the Gen Z and Alpha audiences, and much more.
Pete Hawley is currently the Founder & CEO of Joa. Prior, Pete was at 100 Thieves, where he oversaw the creation and launch of the smash hit Bank Heist. Prior to 100 Thieves, Pete held positions at companies such as Mythical Games, Telltale Games, and Zynga, building a proven track record of launching and growing successful mobile and video game franchises across multiple genres and platforms.
Play Bank Heist on Fortnite with Island Code: 3339-4063-3278
Follow Pete: LinkedIn | Twitter
Chapter Notes:
(00:00) Pete’s Background and Career in Gaming
(08:30) Building Bank Heist on UEFN
(15:50) Challenges of Building UGC Content
(24:00) New Beliefs to Adopt for the Gen Z and Alpha Audience
(27:15) Shortening Attention Spans and Vying For Time
(34:00) The Power of Unreal Engine 5
(37:40) Bringing Women into Gaming on UEFN
(45:05) Epic’s Long-term Plan
(53:05) Pete’s Industry Prediction
(58:30) AI Systems and Building Games
(01:06:20) Goodbyes
Signum Growth operates at the intersection of mass market culture and new economies that are bubbling up in new digital communities. Areas of expertise include video gaming, entertainment, digital payments, blockchain protocols, AI and social media. The firm believes that emerging technologies will continue to be born in games and that ‘gaming’ will reach an increasingly broader swath of people, until it is simply known as entertainment. The firm focuses on creators and developers who are moving to the front of the line, where they will garner a greater slice of value creation. Signum Growth comprises Signum Growth Capital, a FINRA-registered broker dealer founded in 2018, licensed in M&A, capital raising, and public markets, and Signum Growth Advisors, the firm’s investment business.
Learn more about Signum Growth Capital here.
Follow Angela: LinkedIn | Twitter
Learn more about Visible Realms here.
Follow Eliza: LinkedIn
View all episodes
By Signum GrowthIn this episode of Bits of Signum, Angela and Eliza are joined by Pete Hawley, Founder & CEO of Joa, a new UGC studio building on Epic Games’ UEFN. Pete’s team built their first game, Bank Heist, in his most recent role as the Chief Product Officer at 100 Thieves. We discuss his career in game development, how UGC is changing the gaming landscape, his studio’s latest hit, Bank Heist, UEFN, the Gen Z and Alpha audiences, and much more.
Pete Hawley is currently the Founder & CEO of Joa. Prior, Pete was at 100 Thieves, where he oversaw the creation and launch of the smash hit Bank Heist. Prior to 100 Thieves, Pete held positions at companies such as Mythical Games, Telltale Games, and Zynga, building a proven track record of launching and growing successful mobile and video game franchises across multiple genres and platforms.
Play Bank Heist on Fortnite with Island Code: 3339-4063-3278
Follow Pete: LinkedIn | Twitter
Chapter Notes:
(00:00) Pete’s Background and Career in Gaming
(08:30) Building Bank Heist on UEFN
(15:50) Challenges of Building UGC Content
(24:00) New Beliefs to Adopt for the Gen Z and Alpha Audience
(27:15) Shortening Attention Spans and Vying For Time
(34:00) The Power of Unreal Engine 5
(37:40) Bringing Women into Gaming on UEFN
(45:05) Epic’s Long-term Plan
(53:05) Pete’s Industry Prediction
(58:30) AI Systems and Building Games
(01:06:20) Goodbyes
Signum Growth operates at the intersection of mass market culture and new economies that are bubbling up in new digital communities. Areas of expertise include video gaming, entertainment, digital payments, blockchain protocols, AI and social media. The firm believes that emerging technologies will continue to be born in games and that ‘gaming’ will reach an increasingly broader swath of people, until it is simply known as entertainment. The firm focuses on creators and developers who are moving to the front of the line, where they will garner a greater slice of value creation. Signum Growth comprises Signum Growth Capital, a FINRA-registered broker dealer founded in 2018, licensed in M&A, capital raising, and public markets, and Signum Growth Advisors, the firm’s investment business.
Learn more about Signum Growth Capital here.
Follow Angela: LinkedIn | Twitter
Learn more about Visible Realms here.
Follow Eliza: LinkedIn