<p>Lyft is locked in a battle for market share with Uber and nailing the driver and passenger experience is crucial to winning their fickle loyalties. Morelli, a veteran technologist, talks with Forbes managing editor Bruce Upbin about what's going on inside Lyft's design, test and product development culture.</p>

Lyft is locked in a battle for market share with Uber and nailing the driver and passenger experience is crucial to winning their fickle loyalties. Morelli, a veteran technologist, talks with Forbes managing editor Bruce Upbin about what's going on inside Lyft's design, test and product development culture.

Pete Morelli, VP Engineering at Lyft: Controlling The Offline World, Pt. 2

The Premise is a new podcast from Forbes' tech news team that defogs and defuses the hype in business technology. We try to spot and explain the most important trends in mobile, security, cloud and data and explore how companies and organizations are using these tools to make the world a better and more profitable place. The Premise will alternate between feature segments and interviews with the brightest minds in tech.

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Pete Morelli, VP Engineering at Lyft: Controlling The Offline World, Pt. 2

Pete Morelli, VP Engineering at Lyft: Controlling The Offline World, Pt. 2