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In 2010, for the first time, an African nation hosted the FIFA World Cup. The advertisements surrounding the tournament used graphics and sounds intended to conjure the image of a vibrant, exotic land. In fact, though, the African-ness of the South African World Cup was pretty thin, when not wholly...
Learn more about your ad choices. Visit megaphone.fm/adchoices
In 2010, for the first time, an African nation hosted the FIFA World Cup. The advertisements surrounding the tournament used graphics and sounds intended to conjure the image of a vibrant, exotic land. In fact, though, the African-ness of the South African World Cup was pretty thin, when not wholly...
Learn more about your ad choices. Visit megaphone.fm/adchoices