Our guest is Peter Burrows, Chief Executive of The Cambridge Building Society. He describes how they have brought to life their purpose of helping people to have a home - beyond providing mortgages.  He also discusses how he sees his role as Chief Executive in setting the organisation’s purpose and how that makes him feel.

Our guest is Peter Burrows, Chief Executive of The Cambridge Building Society. He describes how they have brought to life their purpose of helping people to have a home - beyond providing mortgages. He also discusses how he sees his role as Chief Executive in setting the organisation’s purpose and how that makes him feel.

Peter Burrows - The Cambridge Building Society

I want to shift the discussion about organisational purpose from being about what organisations and leaders should do – to take a practical look at what they are doing – and what we can learn from that.

We’re going to hear from business leaders across a range of industries how they think about purpose in their organisation - and in business more generally. We’ll explore how they make purpose a building block of their strategy and get their insider tips on the “how” of bringing purpose alive.

Business

Careers

Management

Non-Profit

I want to shift the discussion about organisational purpose from being about what organisations and leaders should do – to take a practical look at what they are doing – and what we can learn from that. We’re going to hear from business leaders across a range of industries how they think about purpose in their organisation - and in business more generally. We’ll explore how they make purpose a building block of their strategy and get their insider tips on the “how” of bringing purpose alive.

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Peter Burrows - The Cambridge Building Society

Peter Burrows - The Cambridge Building Society

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