Peter Compo says that "the number one thing missing in most strategic plans is a strategy."

He's talking about the tendency of executives and managers to draft plans that present lists of goals and include a bullet point for every possible stakeholder in their purview.

Peter points out that true strategy involves tough trade-offs and lots of collaboration. His pragmatic approach lets strategic objectives emerge organically, includes a variety of stakeholders, and applies adaptive thinking to address questions that have no obvious answer.

https://ellessmedia.com/csi/peter-compo/