On the latest episode of Hidden Layers, I sat down with Peter DeLuca, Chief Creative Officer (CCO) and Senior Vice President at T-Mobile. In his role, Peter leads the brand, creative and media teams, responsible for bringing the “Uncarrier” brand to life through marketing, across all consumer touch points. During our conversation, we discussed the transformation of the T-Mobile brand and how they leverage their marketing efforts to stand out in a highly competitive marketplace. Check out the episode to hear more!