What does it take to stand out in a crowded market and build something that lasts?
In this episode of In The ARENA, Dariush Soudi sits down with Peter Doyle for a conversation about sales, competition, and staying authentic in business. 

Peter shares how he went from being a DJ chasing recognition to becoming the second highest salesman in a team of thirty four within just six months, despite not even being hired for sales. From early lessons in ambition and envy to expanding into the U.S. market, Peter reflects on what it really takes to scale in competitive environments. He speaks about longevity in business, navigating competition, and why being authentic is a greater advantage than being the smartest person in the room.
This episode reveals the mindset behind sustainable growth, bold decision making, and building a company that can generate serious returns while staying true to its values.
What You Will Learn in This Episode• How he transitioned from DJ to top performer• How authenticity creates long term advantage
• Why competition is not always the real challenge
• What rapid sales success teaches about mindset
• How to approach expanding into major markets
• Why longevity matters more than hype