Peter Fader and Sarah Toms have written an incredibly insightful book - The Customer Centricity Playbook: Implement a Winning Strategy Driven By Customer Lifetime Value. 

Peter Fader is a Professor of Marketing at The Wharton School, he co-founded Zodiac, a predictive analytics firm that was acquired by Nike in 2018. More recently Peter founded Theta Equity Partners. Sarah E. Toms is executive director and co-founder of Wharton Interactive where she has built award-winning edtech teams that develop highly engaging games and simulations, which are played by tens of thousands of students globally.

What IS "Customer Centricity"? Define what you mean by :"Customer Goodness". You telling me demographics are no longer relevant? Should CRM and CLV (Customer Lifetime Value) be working together? Does CLV really impact valuation of a company?   

If you love this interview and Peter and Sarah's book, and want to join in the movement (I did!), go to www.customercentricitymanifesto.org. You can find Peter Fader and Sarah Toms on Linkedin and find Peter on Twitter @faderp

The Business Builders Show with Marty Wolff and guest host J. Kelly Hoey is distributed by www.c-suiteradio.com. Learn more about your hosts at www.martywolffbusinesssolutions.com and www.jkellyhoey.co

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Marty Wolff

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